Roles & Responsibilities
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Act as the face of Assured Testing Laboratories at industry events, Sensi nights, grand openings, trade shows, and conferences
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Engage with cannabis growers, manufacturers, and other stakeholders to build and strengthen professional relationships
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Educate potential clients about our testing services, methodologies, and compliance standards
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Promote the benefits of utilizing Assured Testing Laboratories for cannabis analysis and compliance
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Collaborate with the marketing team to develop compelling presentations, materials, and demonstrations
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Stay updated on industry trends, regulations, and developments to effectively communicate our expertise
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Conduct market research to identify potential leads and opportunities for business growth
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Maintain a comprehensive database of contacts, leads, and interactions with potential clients
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Provide regular reports and feedback to the management team on market insights, competitor activities, and customer feedback
Qualifications/Experience
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Passion for the cannabis industry and a solid understanding of the cultivation and manufacturing processes
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Excellent communication and interpersonal skills to effectively engage with diverse stakeholders
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Ability to work independently and proactively seek out networking opportunities
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Knowledge of cannabis testing, compliance, and regulatory requirements is preferred
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Previous experience in sales, marketing service roles is an asset
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Must be willing to travel and work flexible hours, including weekends and evenings